[1] Project 1221 was born for the enthralment of undertaking a definitive and defining challenge. It is a statement of vanguard engineering, timeless style and flawless execution delivered with idiosyncratic business flair.
[2] Project 1221 is not a "prestige", niche-market offshoot of some industrial conglomerate, nor does it have any "obligation" to make shareholders or investors happy. On the other hand, it is not a gratuitous pet project either.
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[3] Success in the marketplace is the only prerequisite in order to make and keep making extraordinary, beautiful and usable machines of exceptional quality that will be giving incomparable pleasure and pride of possession to their discerning owners.
[4] All the machines that will be emerging from Project 1221 follow the same guidelines and share the same essential trait, i.e. they convey a sensation of COOL RAGING BEAUTY. |
